TY - JOUR ID - 4167 TI - Design of Bi-Level Programming Model for a Decentralized Production-Distribution Supply Chain with Cooperative Advertising JO - Industrial Management Studies JA - JIMS LA - en SN - 2251-8029 AU - Amirtaheri, Omid AU - Zandieh, Mostafa AU - Dorri, Behrouz AD - Y1 - 2016 PY - 2016 VL - 14 IS - 41 SP - 1 EP - 38 KW - Production-distribution supply chain KW - Stackelberg Game KW - cooperative advertising KW - bi-level programming KW - Meta-Heuristic Algorithm DO - 10.22054/jims.2016.4167 N2 - In this paper, we investigate a decentralized manufacturer-distributer supply chain. In addition to global advertisement, the manufacturer participates in the local advertising expenditures of distributer. Bi-level programming approach is applied to model the relationship between the manufacturer and retailer under two power scenarios of stackelberg game framework and the optimal policies in pricing, advertising, inventory management and logistics are identified. Two hierarchical genetic algorithms are proposed to solve the bi-level programming models. Based on collected data from Iranian automotive spare parts aftermarket, several numerical experiments are carried out to evaluate the validity of proposed models as well as the efficiency and effectiveness of solution procedures. UR - https://jims.atu.ac.ir/article_4167.html L1 - https://jims.atu.ac.ir/article_4167_de04edec5abc299bd6349be3cc70d51a.pdf ER -