Siamak Kheybari; Mostafa Kazemi
Abstract
TOPSIS is located in compensatory decision-making methods. The basic principle is that the chosen alternative should have the shortest distance from the positive ideal solution and the longest distance from the negative ideal solution. The existence of incremental and decreasing uniform trend in positive ...
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TOPSIS is located in compensatory decision-making methods. The basic principle is that the chosen alternative should have the shortest distance from the positive ideal solution and the longest distance from the negative ideal solution. The existence of incremental and decreasing uniform trend in positive and negative criteria is one of the TOPSIS characteristics in determining positive and negative ideal points. While the utility assigned to the decision maker after a certain level in each criterion will be less tangible. Therefore, in the ranking of alternatives in addition to the value of each alternative in each indicator, the balance among criteria of each alternative should be considered so the alternative that has an appropriate place in an important indicator, but does not have an appropriate place in other criteria, not to be the first chance for selecting. For this purpose, in this paper by adding virtual dimension to the decision matrix that comes from the deviations among criteria of each alternative, we have tried to compensate the mentioned weakness. To evaluate the proposed method, three different examples are presented. Thus, each of the three provided examples, solved by proposed method, TOPSIS, VIKOR, Deng and SAW and then by using the Spearman correlation coefficient the number of significant correlation relationships between the proposed method and TOPSIS with the other three methods were compared. Then, the rating similarity percentage of the proposed method and TOPSIS were compared with VIKOR, Deng and SAW.
Nastaran Hajiheydari; Mohammad Bakhtiar Nasrabadi; Hamidreza Esmaili Givi; Mohammad Soltani Delgosha
Volume 6, Issue 17 , September 2007, , Pages 23-47
Abstract
The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In the presented model, service quality, merchandise ...
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The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In the presented model, service quality, merchandise duality and monetary price are considered as the factors that form value for money, and perceived risk. Time / effort cost, enjoyment and value for money are considered as the factors that form channel purchase intension. The study population consists of online and offline customers known bookstores in Tehran. After information collection through Questionnaire and library studies, the Lisrel software was used to analyze data and model. This study is based on Correlation-survey research method (especially structural equation modeling method). The results showed that channel purchase intensions and how consumers evaluate online and offline channels almost form in accordance with the presented model in this study.
