Jamshid Salehi Sadaghiani; Maryam Akhavan; Majid Babolhavaeji
Volume 3, Issue 8 , March 2005, , Pages 71-93
Abstract
Customer relationship management and business to business model are two major factors in success of modern trade. It is that for development of electronic business in Iran entering to purpose. CRM is a point of view that emphasizes on the cooperation order to create value. This view point which is the ...
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Customer relationship management and business to business model are two major factors in success of modern trade. It is that for development of electronic business in Iran entering to purpose. CRM is a point of view that emphasizes on the cooperation order to create value. This view point which is the result of recent improvement of information technology wants to improve the relationship between the stakeholders to satisfy the requirements of the customer collecting data. Therefore it is important to satisfy the available customer and have a long range relationship with them.
Electronic business helps management to keep to relationship customers in the new century which new methods are available distribution in the extended geography and support the distribution marketing. Although these two have different sections but they have sections. Integration of these two elements have very benefits on sale service to the customers and informational support of business process.
Seyyed Mohammad Aarabi; Soheil Sarmad Saeedi
Volume 2, Issue 6 , September 2004, , Pages 65-88
Abstract
Electronic commerce phenomenon is a necessity for business in the 21st century. For applying of this new technology, direct and indirect environmental principals which are essential for developing of export shell ...
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Electronic commerce phenomenon is a necessity for business in the 21st century. For applying of this new technology, direct and indirect environmental principals which are essential for developing of export shell study, review and revise.
In addition merchants and other stakeholders which are involved in business must be enough knowledgeable in electron commerce. For achievement of above purposes,l) principals and environmental obstacles should be specified and prioritized, and then 2) the importance coefficients should be determined and finally 3) a proper pattern for implementing of electronic commerce will be submitted.
In the attached article the steps which was shown above are completely performed.By studying the relevant factors in 73 developed and developing countries a proper pattern for applying of electronic commerce has been considered in Iran. In addition a number of suggestions In commensurate with research results has been proposed.
