Jamshid Salehi Sadaghiani; Maryam Akhavan; Majid Babolhavaeji
Volume 3, Issue 8 , March 2005, , Pages 71-93
Abstract
Customer relationship management and business to business model are two major factors in success of modern trade. It is that for development of electronic business in Iran entering to purpose. CRM is a point of view that emphasizes on the cooperation order to create value. This view point which is the ...
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Customer relationship management and business to business model are two major factors in success of modern trade. It is that for development of electronic business in Iran entering to purpose. CRM is a point of view that emphasizes on the cooperation order to create value. This view point which is the result of recent improvement of information technology wants to improve the relationship between the stakeholders to satisfy the requirements of the customer collecting data. Therefore it is important to satisfy the available customer and have a long range relationship with them.
Electronic business helps management to keep to relationship customers in the new century which new methods are available distribution in the extended geography and support the distribution marketing. Although these two have different sections but they have sections. Integration of these two elements have very benefits on sale service to the customers and informational support of business process.
Maryam Akhavan; Moslem Alimohammadlo; Jafar Habibi
Volume 2, Issue 6 , September 2004, , Pages 27-44
Abstract
Nowadays using Information Technology to overcome rapid environmental changes and adopting flexibility is necessary and inevitable. ...
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Nowadays using Information Technology to overcome rapid environmental changes and adopting flexibility is necessary and inevitable. Yet, implementation ofIT projects in many cases is subject to failure. This research seeks to identify vital elements/factors of success and failure of IT projects in Iran and defining techniques to decrease the rate of failure. These elements/factors have been assessed under two general classifications: infrastructural including technical, human, economic, cultural, and management! administrative factors, and superficial, including size of the organization and the project, To identifying infrastructural factors, expert survey questionnaires has been applied. Results show that administrative/ management-strategic factors, and cultural - social are more important than financial - economic and technological - human factors. And most important of all is the absence of sufficient commitment on the side of senior managers of the organizations and unfamiliarity of people and authorities with the structure and performance 0 f IT. Superficial factors have been analyzed dynamically in two dimensions: size of the organization and the project. The results of the descriptive analysis shows that the larger the organization and the project, the higher the risk of failure.By the end, the conceptual model of the vital elements of success and failure of IT projects has been presented as well as suggestions for successful execution of such projects and future research in this field.
