Mansureh Mohammadi; Mohammad Reza Gholamian
Abstract
This paper focuses on supply chain coordination under a revenue sharing contract. Demand plays a crucial role in modeling inventory systems, particularly in the retail industry where products need to be brought in and taken out of retail stores within specified timeframes. The question addressed is how ...
Read More
This paper focuses on supply chain coordination under a revenue sharing contract. Demand plays a crucial role in modeling inventory systems, particularly in the retail industry where products need to be brought in and taken out of retail stores within specified timeframes. The question addressed is how to allocate shelf space effectively. Optimal shelf space allocation in retail significantly impacts product sales and profitability. The research demonstrates that by considering factors such as price, allocated shelf space, product brand image, and advertising, a new demand function can be developed. The study explores decentralized, centralized, and coordinated structures using a Stackelberg game model. The findings show that a revenue sharing contract leads to a win-win outcome in the supply chain. Additionally, a numerical example is provided to illustrate the model, and sensitivity analysis is performed on key parameters. The results highlight the significant impact of price elasticity on demand, emphasizing the need to pay close attention to this parameter in real-world applications.IntroductionCoordinating manufacturers and retailers has always been a challenge in decentralized supply chains, as each member seeks individual profit. One practical mechanism for coordination is the revenue-sharing contract, where manufacturers set the wholesale price and retailers pay it. Additionally, retailers share a portion of their profits with manufacturers to incentivize participation in coordinated structures. However, the percentage must be chosen carefully to maximize the profits of both chain members compared to a decentralized structure. In today's competitive world, securing shelf space and determining optimal pricing, particularly in chain stores, has become increasingly intense. Companies can increase their profits by considering various factors that influence customer behavior. This study investigates how manufacturers and retailers in a supply chain leverage advertising and brand image to drive demand while setting prices and allocating shelf space for their products. This new model effectively captures the concept of competition in the market. On the other hand, in today's highly competitive business world, the competition to secure shelf space and determine pricing in department stores has intensified. Pricing and shelf space decisions are influenced by the demand within the supply chain. By considering various factors that impact customer behavior and incorporating them into the model, even though it introduces complexity and challenges in solving the model, the results become more realistic and enhance the model's effectiveness. Customers place great importance on accessing products at the right time and place, making optimal allocation of shelf space in stores and effective shelf space planning crucial steps towards improving and increasing sales in retail stores.Materials and MethodsA two-echelon supply chain, comprising a manufacturer as the leader and a retailer as the follower, is the focus of this study, and Stackelberg game theory is applied to model and analyze this system. The investigated model considers decentralized, centralized, and coordinated structures. Through this research, various factors such as price, allocated shelf space, and the impact of product brand image and advertising are taken into account, leading to the development of a new demand function. The application of the Stackelberg game in the developed model demonstrates how a revenue sharing contract can result in a win-win outcome within the supply chain. Real-world performance analysis of the proposed models is conducted using a dataset from Golrang Holding Supply Chain Network and Ofogh Kourosh Chain Stores Company in Iran.Discussion and ResultsThe proposed problem is modeled under three structures: (1) a decentralized structure where each member of the supply chain (SC) makes independent decisions to optimize its own profit, (2) a centralized structure where a central administrator maximizes the overall SC profit, and (3) a coordinated structure achieved through the design of a revenue-sharing contract. The revenue-sharing contract encourages SC members to transition from the decentralized structure to the centralized one. The results demonstrate that the use of the revenue-sharing contract leads to the sum of retailer and manufacturer profits being equal to the total profit in the centralized structure, with each member achieving higher profit compared to the decentralized structure. Consequently, the revenue-sharing contract facilitates the coordination of the desired supply chain.ConclusionsThis research is based on a real-life case study in the retail industry. The findings of this study are applicable to various retail sectors, including dairy, protein, grocery, cosmetics, fresh fruits, vegetables, and more. Traditionally, price has been viewed as a revenue generation tool. However, it is now recognized that price plays a crucial role not only in generating revenue but also in ensuring customer satisfaction. Therefore, it is important to coordinate and align pricing decisions with factors related to customer management, such as brand image and advertising. The main objective of this research is to design a new model with a multiplicative demand function that considers factors such as price, shelf space, brand image, and advertising. Additionally, the implementation of a revenue-sharing contract has improved system performance. The developed models were solved using Mathematica software, and numerical examples were provided to demonstrate their real-world application and the solution method. The numerical examples revealed that the centralized and coordinated structures experienced price declines compared to the decentralized model, leading to increased profitability in these structures. Furthermore, sensitivity analysis was conducted on key model parameters, highlighting the significance of the price elasticity parameter on demand. This parameter should be given greater consideration in real-world applications. While the study focused on a supply chain structure involving one manufacturer and one retailer, future research can explore supply chains with multiple retailers. It is also possible to combine various supply chain coordination contracts or compare different coordination contracts with each other.
Mohammad Ali Khatami Firoozabadi; Abbas Abbasiazar; Mohammad Reza Taqva; kamran feizi
Abstract
AbstractIn this paper, a model for evaluating electronic services in nonprofit institutions is presented. The idea of this model was due to a vacuum of research in this field. Regarding this issue, independent variables have been extracted from the perspective of members of the research community for ...
Read More
AbstractIn this paper, a model for evaluating electronic services in nonprofit institutions is presented. The idea of this model was due to a vacuum of research in this field. Regarding this issue, independent variables have been extracted from the perspective of members of the research community for the evaluation of electronic services based on inductive method and fundamental conceptualization theory. These variables include governance issues, tools, and customers.Indicators for measuring two variables of government and a measurable tool refer to financial systems and based on cost accounting methodology. However, it was not possible to determine the amount (rials) of the customer variable in this way. Therefore, a process was developed using existing theoretical foundations, including the relative estimation method for accounting, the Delon and McLean evaluation model, and the value engineering and how these two variables influence the management and tools. Then, in order to test the model and development process, the municipality of Tehran decided to evaluate the electronic license of the traffic plan. The result of determining the value of electronic services allows the use of this model in real terms
Samira Parsaiyan; Maghsoud Amiri; Parham Azimi; Mohammad Taghi Taghavifard
Abstract
The increasing concern about the deteriorating effects of supply chains related activities on the environment has led to the growing attention to develop green closed-loop supply chains in order to minimize greenhouse gases emission. This paper presents a green closed-loop supply chain model developed ...
Read More
The increasing concern about the deteriorating effects of supply chains related activities on the environment has led to the growing attention to develop green closed-loop supply chains in order to minimize greenhouse gases emission. This paper presents a green closed-loop supply chain model developed under the demand uncertainty aiming at minimizing total cost and total CO2 emission across the supply chain, and maximizing the product’s market share in the presence of a competitor. In this regards, an agent-based market model is developed to estimate the demand’s parameter function then a hybrid simulation model which integrates agent-based and discrete event simulation modelling approaches is designed to simulate the closed-loop supply chain which is the novelty of this paper. Then, scenarios are created using Taguchi design of experiments (DOE) method, and are executed with the market model and the supply chain model to capture total cost, total CO2 and market share. A decision matrix is configured using scenarios and recorded results for three mentioned criteria and ELECTRE and SAW methods are used to rank scenarios and select the best one. The other contribution of this research is its comprehensiveness in considering variables related to three categories of inventory replenishment policy, marketing mix (price and advertisement) and transportation. An automotive industry case is provided to demonstrate the capabilities of the model and its applicability and effectiveness in resolving real-world problems.
