Ali Morovati sharifabadi; Mahsa Namakshenas Jahromi; Alireza Ziaei Bideh
Volume 12, Issue 33 , July 2015, , Pages 25-42
Abstract
The modern world causes increased pollution and environmental problems and governments and organization‘s concerns about the environment and finally creates a concept as green innovation. This paper aims to evaluate the effect of green innovation dimensions on firm performance, ...
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The modern world causes increased pollution and environmental problems and governments and organization‘s concerns about the environment and finally creates a concept as green innovation. This paper aims to evaluate the effect of green innovation dimensions on firm performance, with environmental performance as mediator. The firms in tile and ceramic industry in Yazd province are the target population of this study. This study proposes to evaluate green innovation practices with a particular focus on the managerial, process, product and technology innovation aspects. Structural equation modeling based on PLS method have been used to test the hypothesis. Results showed that green innovation dimensions including green process and technological innovation have significant effect directly on firm performance and also indirectly through the mediator role of environmental performance. Also, green management and product innovation effect only indirectly on firm performance.
Nastaran Hajiheydari; Mohammad Bakhtiar Nasrabadi; Hamidreza Esmaili Givi; Mohammad Soltani Delgosha
Volume 6, Issue 17 , September 2007, , Pages 23-47
Abstract
The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In the presented model, service quality, merchandise ...
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The main purpose of this research is to develop and test a model to enhance our understanding of “How consumers evaluate online and offline channels and how the formation of online and offline purchase intensions and perceived value increase”. In the presented model, service quality, merchandise duality and monetary price are considered as the factors that form value for money, and perceived risk. Time / effort cost, enjoyment and value for money are considered as the factors that form channel purchase intension. The study population consists of online and offline customers known bookstores in Tehran. After information collection through Questionnaire and library studies, the Lisrel software was used to analyze data and model. This study is based on Correlation-survey research method (especially structural equation modeling method). The results showed that channel purchase intensions and how consumers evaluate online and offline channels almost form in accordance with the presented model in this study.
