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Design of Bi-Level Programming Model for a Decentralized Production-Distribution Supply Chain with Cooperative Advertising

Omid Amirtaheri; Mostafa Zandieh; Behrouz Dorri

Volume 14, Issue 41 , July 2016, , Pages 1-38

https://doi.org/10.22054/jims.2016.4167

Abstract
  In this paper, we investigate a decentralized manufacturer-distributer supply chain. In addition to global advertisement, the manufacturer participates in the local advertising expenditures of distributer. Bi-level programming approach is applied to model the relationship between the manufacturer and ...  Read More