Zohreh Dehdashti Shahrokh; Hossein Jafari
Volume 9, Issue 24 , March 2012, , Pages 141-160
Abstract
One of the most important concepts of international marketing is export target market selection which is the first stage of internationalization process. This paper studies the factors influencing export target market selection in Iranian electrical industry. The factors categorized in 6 dimensions such ...
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One of the most important concepts of international marketing is export target market selection which is the first stage of internationalization process. This paper studies the factors influencing export target market selection in Iranian electrical industry. The factors categorized in 6 dimensions such as politics, market potential, economics, culture, infrastructure and legal and were tested and prioritized from experienced exporter’s perspective. Top managers of exporting companies in the electrical industry were surveyed through census method. The ranking method was used for analyzing the data. The results showed that market potential is the most important dimension in target market selection. Legal, politics, infrastructure, economics are respectively ranked as influential dimensions. Culture dimension is reported ineffective in selecting Iranian electrical industry’s target markets.
Hasan Ghasemi; Seyed Mohammad A’arabi; NabiAllah Dehghan
Volume 6, Issue 17 , September 2007, , Pages 75-105
Abstract
This paper is consequence of field survey that is done for studying the effect of alignment between international marketing strategy and organizational contextual dimensions and international marketing subsystems on export performance of engineering and technical services firms.
The statistical population ...
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This paper is consequence of field survey that is done for studying the effect of alignment between international marketing strategy and organizational contextual dimensions and international marketing subsystems on export performance of engineering and technical services firms.
The statistical population is engineering and technical services exporter firms that is selected 41 firms as statistical sample by judgment sampling of nonprobability sampling methods. This sample covers 95 percent of Iranian engineering and technical services export. The results illustrate the internal and external alignment variables affect export performance of engineering and technical services firms, separately and mutually. Also, the results show that the effect of internal alignment is more than the effect of external alignment. In addition, the research quantitative model come from multiple stepwise regression analysis displays that the portion of internal alignment variable in predicting export performance is .225, but the portion of external alignment variable is .162 that this result appreciated the more effect of internal alignment on firms export performance.
