Mahdi Bastan; Elaheh Abbasi; Alimohammad Ahamadvand; Reza Ramazani K
Abstract
Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high ...
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Acceptance of new technology and developed products is one of the main interest of innovative organization’s managers. Service organizations create value for their customers through the development of new products and services and can earn profit from this. New products development lead to high R&D costs, and if the new products and services are not accepted by target customers, the expected profit will not be achieved. The purpose of the present research is to provide a deep insight about effective factors for mobile banks’ acceptance. Mobile-bank is an e-banking channel with the ability to earn income and profit as well as reduce the cost of operation for banks. So, understanding the effective factors as well as the dynamics in the process of acceptance and diffusion it by customers has importance for managers of banks. In this research, after reviewing the related literature about technology acceptance, and identifying the variables affecting the acceptance of mobile banking, a system dynamics model was presented which by representing the causal structure and simulation model, can analyze the dynamics of the acceptance process. The results of implementing the four scenarios were simulated and analyzed. The results show that the improvement of effective factors on the intention to use of customers is more effective than other policies, such as promotion advertising and development of new services and feature in the current mobile bank
Kamran Feizi; Toraj Sadeghi
Volume 3, Issue 8 , March 2005, , Pages 111-128
Abstract
In this article concepts and different kinds of e banking services are introduced. Then by a comparative study and survey the crucial factors and the relative criteria regarding e banking development in Iran are recognized. These factors are sorted in order of their importance and according to the results ...
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In this article concepts and different kinds of e banking services are introduced. Then by a comparative study and survey the crucial factors and the relative criteria regarding e banking development in Iran are recognized. These factors are sorted in order of their importance and according to the results of questionnaires distributed among a sample of specialists in the field of ICT and e banking in Iran.
