Tayebeh Abbasnejad; Reza Shafizadeh; Mohammad Ghafournia
Abstract
The companies for their growth and survival in competitive domains must develop new products; however, innovation required for this process is a risky and costly enterprise. Most of the scholars have considered the factors leading to success as static and they have not taken into account their dynamic ...
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The companies for their growth and survival in competitive domains must develop new products; however, innovation required for this process is a risky and costly enterprise. Most of the scholars have considered the factors leading to success as static and they have not taken into account their dynamic nature. Since the relationships among the influential factors which can lead to the success of developing new products have various dynamics and feedbacks, tools for the identification of dynamics in such systems are among the most useful tools which can be used for investigative purposes in this domain. In the present study, which aimed at identifying and analyzing the dynamics of factors affecting the success of new product development, the key variables for the development of new products were identified based on the theoretical backgrounds and the ideas of experts in the industry and then the causal relationships among them were drawn. Subsequently, the mathematical relationships among these variables were determined based on the existing relationships among them in the literature and as a practical step the intended system was simulated in Nooshin Azar Food Company in the time span of 1384 to 1404. For improving the performance of the companies, policies like increased management support, more investment in research and development and improvement of product development planning were suggested and the results which can be derived by applying these scenarios were simulated as well.
Seyyed Mojtaba Hashemi Majoumerd; Massoud Kassaee
Abstract
Differentiation through NPD is one of the most effective ways to achieve success. However, because of the failure rate of these projects, it could not be expected firm’ success due to only one new product development project. Therefore, it should be selected a portfolio of new product development ...
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Differentiation through NPD is one of the most effective ways to achieve success. However, because of the failure rate of these projects, it could not be expected firm’ success due to only one new product development project. Therefore, it should be selected a portfolio of new product development projects. In this research by literature review and interview with experts 20 criteria for evaluating new product development projects in disposable medical product extracted. Then by using analytic network process (ANP) based on DEMATEL method degrees of influences given and received among these criteria and also weights for each criteria based on correlation between them calculated. Finally, by evaluating NPD projects with VIKOR method, best portfolio selected. The proposed model is capable of considering complex interrelationship and interdependency between criteria and dimensions for more accurate project selection as well as providing appreciate solutions to improve selected portfolio performance by measuring these interrelationships between criteria and their effective degree and affected degree. The results show that the most important criteria for selecting portfolio of new product development projects are Platform for firm growth and Business-strategy fit.
Alireza Mamaghani; Soheyl Sarmad Saeedi; Mohammad Reza Kabaranzade Ghadim
Volume 8, Issue 20 , March 2011, , Pages 167-194
Abstract
New Product Development (NPD) and its significance for companies, as a new approach, have some risks, but the identification of key factors of this 'approach can be helpful in decreasing risks in managers’ decision-making. So in this research, it is tried through library studies and consulting ...
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New Product Development (NPD) and its significance for companies, as a new approach, have some risks, but the identification of key factors of this 'approach can be helpful in decreasing risks in managers’ decision-making. So in this research, it is tried through library studies and consulting with professors, managers and experts in departments related to product development in SAIPA Automobile Group to identify the key factors and their indicators as much as possible. So through pre-test from 12 experts, 4 key factors of technology, marketing, commercializing, and product development team management were determined and the importance of indicators were identified and 5 important indicators were chosen for each factor and 21 reliable questionnaires were gathered from 23 managers and experts in related departments (product development strategy, technical and providing-parts and marketing departments) through Analytical Hierarchical Process test approach. After compatibility ratio test, ideas were put together and the importance of factors and indicators was determined through pair comparison. Therefore respectively, marketing factor with index of Special profits in product, product development team with index of work incentives, in factor of technology consistent with new products and commercial key factor with flexibility and attention to customer needs are the most important factors in the NPD process. So, knowing and determining the priority of these factors in gathering and implementing product development strategy accelerate and facilitate the success procedure and decrease the decision-making risk.
