Jahanyar Bamdad Sufl; Saeed Shahbaz Moradi; Majid Salimi
Volume 3, Issue 8 , March 2005, , Pages 55-70
Abstract
Building a research questionnaire and using assessment tools play a crucial role in social, management and behavioral sciences. Scales and questionnaires are deemed wrongly as the same tools, but in spite of the similarities that are basically ...
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Building a research questionnaire and using assessment tools play a crucial role in social, management and behavioral sciences. Scales and questionnaires are deemed wrongly as the same tools, but in spite of the similarities that are basically and technichally different. Although, making a research scale or questionnaire may seem quite an easy job for son researchers, gathered results by these tools are normally miles away fro the reality. By this token, it necessitates some technical skills and scientif background. This article is to study the likert Scale, introduced by R. Likert in 193 as the most commonly used assessment tools and the most recent published researches' findings are explored to build and statically analy: the produced results developed by likert Scale.
Jafar Rezaei; Negin Salimi
Volume 2, Issue 6 , September 2004, , Pages 89-106
Abstract
Attitude has been the focal point of studies for social psychologists for many years. A proper understanding of this concept can be helpful in many fields such as management and communication. One's attitude toward different issues stems from his relation ...
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Attitude has been the focal point of studies for social psychologists for many years. A proper understanding of this concept can be helpful in many fields such as management and communication. One's attitude toward different issues stems from his relation with the issues. Thus, one's attitude towards himself is deeply rooted in his relationship with himself. Starting a new relationship brings about complexities to the process of the relationship. Negative attitude towards oneself and others causes serious problems in various organizations. On the other hand, positive attitude seems to be beneficial to the improvement of the organizational relationships. The object of this study is to elaborate the concept of the attitude as well as test the following hypothesis: "there is a significant relationship between one's attitude towards himself and towards the others ".The results confirm the hypothesis.
