Document Type : Research Paper
Authors
1 Department of Industrial Management' Central Tehran Branch' Islamic Azad University ' Tehran' Iran
2 , Department of Industrial Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 . Department of Industrial Management, Central Tehran Branch, , Islamic Azad University, Tehran, Iran
Abstract
With the tremendous progress in communications in the world, the transformation and
behavior of mobile operators and their digitalization, which in the past were only
service providers, as well as the creation of different experiences for customers, is
inevitable.The purpose of this study is to create a hybrid simulation of system
dynamics and agent based model in order to analyze the revenue of the first operator in
the country to enter the field of digital platform and development of native
applications. Using the model proposed, first operators need to enter the digital area
and produce native applications was expressed. Then, the factors that affect the mobile
ecosystem which, affect the production of applications and the development of
required platforms were described. By utilizing hybrid simulation of system dynamics
and agent based modeling, the income of mobile operator in entering and not entering
the digital arena and producing native applications were examined. The results show
that with the entry of the operator into the field of production of native applications
and the adoption of digital approach, consumers tended to use more data services, but
due to different tariffs for data and voice, the operator's income up to 2 Next years will
not change much.
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