Document Type : Research Paper


1 Ph.D. Candidate, Department of Industrial Management, Faculty of Management , Central Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Prof, Department of Industrial Management, Faculty of Economy, Science and Research Branch, Islamic Azad University, Tehran, Iran.

3 Phd. Department of Industrial Management, Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran


Nowadays, more successful businesses are those that keep their customers satisfied and in addition to the macro level of their policies, also pay serious attention to the micro level and details of the market. In this article, in order to study the influential factors in the mobile phone market, the dynamic system method with the discrete event method has been used in combination.
In this paper, the first two mobile companies Hamrahe Aval and Irancell as the basic players in the Iranian mobile phone market are considered as two rivals. Since in recognizing and analyzing the influential factors on market share, operational and strategic levels affect each other, after specifying the impressive factors at each level, from the discrete event approach at the operational level, and the dynamic system approach at the strategic level and their combination has been used to indicate a compound model of the mobile phone market.
Based on findings any change in the operational and strategic levels of each competitor will have a serious influence on the rate of increase / reduce of willingness on their services and the consequently increase or decrease in customers. On the other hand, it indicates how a more specified level of detail can be noticed by combining discrete event simulation methods and a dynamic system.
In comparison the suggested combined model investigates more details of events than simple simulation models, so, it can be used to examine different ways for decision-making.


Main Subjects

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