Document Type : Research Paper
Authors
1 Professor, Department of industrial management, Faculty of Management and Accounting, Allameh Tabataba’I University, Tehran, Iran.
2 Assistant professor, Department of Industrial Management, Faculty of Administrative Sciences and Economics, Arak University, Arak, Iran.
3 Master's degree in Industrial Management, Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabatabaei University, Tehran, Iran.
Abstract
In an era of intensifying global competition and unprecedented environmental, economic, and technological changes, organizations require a high level of readiness to adopt Industry 5.0-based technologies and business models. This study aims to investigate the impact of Industry 5.0 readiness on sustainable business growth, considering the mediating roles of efficiency, responsiveness, and competitive advantage, with a case study of Mobarakeh Steel Company in Iran. Despite the growing body of research on Industry 5.0, a literature review indicates that the impact of Industry 5.0 readiness on efficiency, responsiveness, competitive advantage, and sustainable business growth has not yet been examined within an integrated framework. The research is applied in nature and follows a descriptive-correlational design. Data were collected using a standardized questionnaire from a purposive sample of 105 employees. The validity of the instrument, including content, convergent, and discriminant validity, as well as its reliability, was confirmed. The data were analyzed using structural equation modeling (SEM). The results revealed that Industry 5.0 readiness significantly enhances organizational efficiency and responsiveness. These two factors, in turn, strengthen competitive advantage and ultimately lead to sustainable business growth. Moreover, efficiency and responsiveness were found to mediate the relationship between Industry 5.0 readiness and competitive advantage. These findings offer practical guidance for industrial managers aiming to strategically transition toward Industry 5.0 and effectively leverage emerging technologies through a human-centric approach to achieve sustainable growth.
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