Document Type : Research Paper
Authors
Abstract
Stages of Strategic Management:
The Strategic Management Process Consists Of Three Stages: Strategy Formulation Strategy Implementation & Strategy Evaluation.
In This Research Indicate Just Strategy Formulation For Rubber & Tire Industry Tn IRAN TIRE Factory . Srtategy Formulation Includes Developing a Business Mission, Identify Organizations External Opportunities & threats , Determining Determining Internal Strengths & Weeknesses , Establishing Long - Term Objectives, Generating Alternative Srtategies & Choosing Particular Strategies To Pursue . This Research Includes 4 Stages
I-ZERO STAGE:
Establishing Mission & Long - Term Objectives.
2 - THE INPUT STAGE:
The External Assessment (Economic Factories, Social Factories, Political Factories . Technological Factories & Competitive) and then Developing External Factor Evaluation Matrix (EFE ) . The Internal Assessment (Management , Marketing, Finance, Research & Development, Production, Computer Information System, Human Resource) and then Developing Internal Factor Evaluation Matrix ( IFE ) .
3-THE MATCHING STAGE:
Developing The Threats - Opportunities - Weaknesses - Strengths ( TOWS) Matrix & Constructing The Internal - External ( IE) Matrix.
4 - THE DECISION STAGE:
Developing The Quantitative Strategic Planning Matrix (QSPM) At The End, Choose The Best Strategy For IRAN TIRE. Implementation All Stages, With CO-Working Delphi Grope & With Brainstorming Method.
Conclusion: Defensive Strategies are suitable for this factory.
)