modeling and simulation
Mohsen JavidMoayed; عباس Toloei Eshlaghy; Mohammad Ali Afshar kazemi
Abstract
Nowadays, more successful businesses are those that keep their customers satisfied and in addition to the macro level of their policies, also pay serious attention to the micro level and details of the market. In this article, in order to study the influential factors in the mobile phone market, the ...
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Nowadays, more successful businesses are those that keep their customers satisfied and in addition to the macro level of their policies, also pay serious attention to the micro level and details of the market. In this article, in order to study the influential factors in the mobile phone market, the dynamic system method with the discrete event method has been used in combination.In this paper, the first two mobile companies Hamrahe Aval and Irancell as the basic players in the Iranian mobile phone market are considered as two rivals. Since in recognizing and analyzing the influential factors on market share, operational and strategic levels affect each other, after specifying the impressive factors at each level, from the discrete event approach at the operational level, and the dynamic system approach at the strategic level and their combination has been used to indicate a compound model of the mobile phone market.Based on findings any change in the operational and strategic levels of each competitor will have a serious influence on the rate of increase / reduce of willingness on their services and the consequently increase or decrease in customers. On the other hand, it indicates how a more specified level of detail can be noticed by combining discrete event simulation methods and a dynamic system.In comparison the suggested combined model investigates more details of events than simple simulation models, so, it can be used to examine different ways for decision-making.
modeling and simulation
Navid Nadimi; Abbas Toloei Eshlaghy; Mohammad Ali Afshar kazemi
Abstract
With the tremendous progress in communications in the world, the transformation andbehavior of mobile operators and their digitalization, which in the past were onlyservice providers, as well as the creation of different experiences for customers, isinevitable.The purpose of this study is to create a ...
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With the tremendous progress in communications in the world, the transformation andbehavior of mobile operators and their digitalization, which in the past were onlyservice providers, as well as the creation of different experiences for customers, isinevitable.The purpose of this study is to create a hybrid simulation of systemdynamics and agent based model in order to analyze the revenue of the first operator inthe country to enter the field of digital platform and development of nativeapplications. Using the model proposed, first operators need to enter the digital areaand produce native applications was expressed. Then, the factors that affect the mobileecosystem which, affect the production of applications and the development ofrequired platforms were described. By utilizing hybrid simulation of system dynamicsand agent based modeling, the income of mobile operator in entering and not enteringthe digital arena and producing native applications were examined. The results showthat with the entry of the operator into the field of production of native applicationsand the adoption of digital approach, consumers tended to use more data services, butdue to different tariffs for data and voice, the operator's income up to 2 Next years willnot change much.
