نوع مقاله : مقاله پژوهشی

نویسندگان

• علی میرزایی ¹
• اسماعیل مزروعی نصرابادی ²

¹ دانش آموخته کارشناسی ارشد، گروه مدیریت کسب و کار، دانشکده علوم مالی، مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران

² اسماعیل مزروعی نصرآبادی استادیار، گروه مدیریت کسب و کار، دانشکده علوم مالی، مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران

چکیده

زنجیره تأمین فراورده‌های غذایی اهمیت بسیار بالایی برای کشورها دارد. در سال‌های اخیر بروز مواردی مانند سیل، سرمازدگی، گرمازدگی و تعطیلی بعضی از لایه‌های زنجیره تأمین، باعث بروز اثر موجی در زنجیره تأمین فراورده‌های غذایی شده است. بروز اختلالات و به‌طور خاص اثر موجی در این صنعت می‌تواند کشور را با چالش‌های متعددی روبرو کند در نتیجه لازم است راهبردهای مقابله با اثر موجی شناسایی و تحلیل گردد. این پژوهش در 2 مرحله کیفی (با هدف شناسایی راهبردهای مقابله) و کمی (با هدف مدل‌سازی و تحلیل سناریو) انجام شده است. شیوه تجزیه تحلیل در مرحله اول تحلیل تماتیک و در مرحله دوم نقشه شناختی فازی است. یافته‌ها بیانگر 84 کد اولیه است که در قالب 21 دسته فرعی و 4 دسته اصلی «مدیریت استراتژیک»، «مدیرت عملیات»، «تدوین و اجرای صحیح قوانین» و «مدیریت زنجیره تأمین» گروه‌بندی شدند. تحلیل سناریوهای روبه عقب بیانگر اهمیت «مدیریت ارتباط با تأمین‌کنندگان»، «همکاری و هماهنگی در زنجیره تأمین» و «برنامه‌های اقتضایی» و تحلیل سناریوهای روبه‌جلو بیانگر اهمیت «پایش تحولات محیطی» و «برنامه استراتژیک» است. تمرکز برنامه‌های کوتاه‌مدت، ارتقاء توانمندی مدیران در زمینه مهارت تصمیم‌گیری و حل مسئله، تعدیل معیارهای انتخاب تأمین‌کننده، بهبود طراحی شبکه تأمین مبتنی بر مکان‌های پشتیبان و وجود موجودی ایمنی برای کالاهای استراتژیک باید موردتوجه صنعتگران باشد.

کلیدواژه‌ها

• اثر موجی
• تحلیل سناریو
• راهبرد مقابله
• نقشه شناختی فازی
• زنجیره تأمین فراورده‌های غذایی

موضوعات

• مدیریت زنجیره تامین

عنوان مقاله [English]

Modeling and scenario analysis of coping strategies for the ripple effect in Iran's food products supply chain: Fuzzy cognitive mapping approach

نویسندگان [English]

• Ali Mirzaei ¹
• Esmaeil Mazroui Nasrabadi ²

¹ Master Graduate, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran

² Esmaeil Mazroui Nasrabadi assistant professor, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran

چکیده [English]

The supply chain of the food industry is crucial for countries, yet it is vulnerable to disruptions caused by natural disasters like floods, frost, and heatwaves, as well as operational shutdowns. These disruptions can trigger a ripple effect throughout the food supply chain, posing significant challenges for the country. Therefore, it is imperative to identify and analyze strategies to mitigate the ripple effect. This research has been conducted in two stages: qualitative and quantitative. The qualitative stage aimed to identify coping strategies, employing thematic analysis. The quantitative stage involved scenario modeling and analysis using fuzzy cognitive maps. The findings revealed 84 primary codes grouped into 21 sub-categories and 4 main categories: "Strategic Management," "Operations Management," "Compilation and Correct Implementation of Laws," and "Supply Chain Management." Analysis of backward scenarios underscored the importance of "supplier relationship management," "cooperation and coordination in the supply chain," and "contingency plans." Conversely, analysis of forward scenarios highlighted the significance of "monitoring environmental changes" and "strategic planning." Focusing on short-term plans, enhancing managers' decision-making and problem-solving skills, refining supplier selection criteria, optimizing supply network design with backup locations, and maintaining safety stock for critical goods are recommended actions for industry stakeholders.
Introduction
The growth of supply chains and their increasing interdependence raise concerns about vulnerability and the likelihood of supply chain failure (Kek et al., 2022). One significant contributor to supply chain failure is the propagation of disruption, commonly known as the ripple effect (Ghadge et al., 2022). The ripple effect exerts various negative impacts on the agricultural supply chain (Wei & Chen, 2010), with factors such as climate change exacerbating these effects on the agricultural sector and food supply chain (Galli et al., 2023). A prominent example of the ripple effect is the COVID-19 pandemic, which led to crises in the food supply chain, including human resource shortages, transportation disruptions, and input cost escalations (Waris et al., 2022). In Iran, the pandemic significantly disrupted the food supply chain, resulting in decreased profitability, sales rates, flexibility, and investment returns (Afzali and Zare Mehrjardi, 2020). Thus, investigating this issue in Iran's food supply is imperative. The objectives of the research are:

Identifying strategies to cope with the ripple effect in Iran's food product supply chain.
Presenting a fuzzy cognitive map of strategies to cope with the ripple effect in Iran's food product supply chain.
Conducting scenario analysis of strategies to cope with the ripple effect in Iran's food product supply chain.

Materials and Methods
This research adopts a mixed-method approach, comprising qualitative and quantitative stages. In the qualitative stage, participants include experts and managers with a minimum of 10 years of experience in the food processing supply chain, possessing academic qualifications, and experience with supply chain disruptions. The statistical population for the quantitative stage encompasses the participants from the qualitative stage, supplemented by university professors with publications in the field of supply chain ripple effects. Thematic analysis is employed in the qualitative part to analyze the data. Subsequently, based on the qualitative findings, a researcher-designed questionnaire is developed for the quantitative phase. The fuzzy cognitive map method is then utilized to analyze the quantitative data gathered.
Results
Semi-structured interviews were conducted with experts to identify strategies for coping with the ripple effect in Iran's food supply chain. From these interviews, 84 primary codes were identified, which were then organized into 21 sub-categories and 4 main categories: "strategic management," "operations management," "drafting and correct implementation of laws," and "supply chain management." Notably, nearly half of the obtained codes were attributed to the "supply chain management" category, indicating its significant importance in addressing the ripple effect. In the second stage of the research, a questionnaire was designed based on the findings of the previous stage and administered to 10 experts for completion. In this questionnaire, experts were asked to assess the importance of each of the 21 sub-categories. Subsequently, FCMapper software was employed to construct a fuzzy cognitive map depicting coping strategies.
Table 1: Analysis of strategies to cope with the ripple effect




Type


Centrality


Outdegree


Indegree


Strategy


Total Components






ordinary


17٫29


5٫73


11٫56


1


21




ordinary


12٫3


2٫45


9٫85


2


Total Connections




driver


10٫11


10٫11


0


3


191




ordinary


11٫12


8٫97


2٫15


4


Density




receiver


9٫64


0


9٫64


5


0.45




ordinary


8٫28


2٫98


5٫3


6


Connections per Component




ordinary


16٫91


4٫87


12٫04


7


9.09




ordinary


10٫27


8٫91


1٫36


8


Number of Driver Components




ordinary


17٫64


6٫91


10٫73


9


3




ordinary


10٫58


6٫43


4٫15


10


Number of Receiver Components




ordinary


5٫19


2٫55


2٫64


11


1




driver


5٫81


5٫81


0


12


Number of Ordinary Components




driver


8٫9


8٫9


0


13


17




ordinary


16٫33


6٫33


10


14


Complexity Score




ordinary


16٫39


7٫37


9٫02


15


0.33




ordinary


8٫89


7٫64


1٫25


16




ordinary


15٫81


6٫36


9٫45


17




ordinary


14٫18


4٫84


9٫34


18




ordinary


11٫64


4٫19


7٫45


19




ordinary


4٫72


3٫26


1٫46


20




ordinary


11٫48


7٫13


4٫35


21




As shown in Table 1, 'Environmental change monitoring,' 'Strategic planning,' and 'Technology upgrade' strategies have the highest degree of effectiveness, while 'Inventory management,' 'Contingency programs,' and 'Production flexibility' strategies also exhibit high effectiveness. Furthermore, 'Production flexibility,' 'Contingency plans,' and 'Inventory management' demonstrate the highest degree of centrality. Figure 1 depicts the fuzzy cognitive mapping of strategies to cope with the ripple effect in the supply chain of Iran's food products.
Figure 1: Fuzzy cognitive mapping of strategies to cope with the ripple effect
 
To examine the scenarios, three backward and three forward scenarios were designed. In the backward scenario, the most effective variables were selected.
 
 
Figure 2: The first backward scenario of coping strategies




Cooperation and Coordination








Supplier Relationship Management








Contingency Planning








Inventory Management




Figure 3: Second backward scenario of coping strategies




Supplier Relationship Management








Cooperation and Coordination








Contingency Planning




Figure 4: The third scenario backward coping strategies




Cooperation and Coordination








Supplier Relationship Management








Contingency Planning








Production Flexibility




Figure 5: Overlap of the backward scenarios of coping strategies




Cooperation and Coordination
 








Supplier Relationship Management
 








Production Flexibility
 








Contingency Planning
 








Inventory Management
 




To draw forward scenarios, strategies No. 3, 4, and 8, which represent 'monitoring environmental changes,' 'strategic program,' and 'technology improvement,' respectively, were selected.
Figure 6: First forward scenario of coping strategies




Multi-Skilled Workforce








Short Term Planning








HRM








Technology Upgrade








Monitoring Environmental Changes




 Figure 7: Second forward scenario of coping strategies




HRM








Multi-skilled Workforce








Short Term Planning
 








Horizontal Integration








Strategic Planning




 
 
Figure 8: The third forward scenario of coping strategies




Multi-Skilled Workforce
 








Short Term Planning








HRM








Technology Upgrade




 
 
Figure 9: Overlap of the forward scenario of coping strategies




Multi-skilled Workforce
 








Short Term Planning
 








HRM








Technology Upgrade
 








Monitoring Environmental changes
 








Horizontal Integration








Strategic Planning




Conclusions
Food product supply chain managers should consider long-term factors, price flexibility, and contract support clauses in contracts with suppliers. For foreign products, it is recommended to contract with companies that have active agencies in the country, as other companies may quickly cease their services due to new sanctions. The purchase of critical parts of the supply chain, known as vertical integration, is recommended to reduce risk. Contingency plans are necessary to cope with the ripple effect, but to develop suitable contingency plans, environmental and political issues must be carefully monitored. As a result, it is necessary to create management teams in food products to investigate environmental issues.

کلیدواژه‌ها [English]

• Ripple Effect
• Scenario Analysis
• Coping Strategy
• Fuzzy Cognitive Map
• Supply Chain of Food Products