نوع مقاله : مقاله پژوهشی
نویسندگان
1 عضو هیئت علمی دانشگاه علامه طباطبایی
2 کارشناسی ارشد مدیریت فناوری اطلاعات
3 پژوهشگر مرکز مطالعات مدیریت و بهره وری ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
Customer relationship management and business to business model are two major factors in success of modern trade. It is that for development of electronic business in Iran entering to purpose. CRM is a point of view that emphasizes on the cooperation order to create value. This view point which is the result of recent improvement of information technology wants to improve the relationship between the stakeholders to satisfy the requirements of the customer collecting data. Therefore it is important to satisfy the available customer and have a long range relationship with them.
Electronic business helps management to keep to relationship customers in the new century which new methods are available distribution in the extended geography and support the distribution marketing. Although these two have different sections but they have sections. Integration of these two elements have very benefits on sale service to the customers and informational support of business process.
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